Choosing a platform for your online business is a major decision, but for any ecommerce business, large or small, Magento is a great choice. Roughly a quarter of all ecommerce sites worldwide use Magento as it is agile, flexible, and full featured.
From small to big companies, there are millions of businesses on the Magento platform. Some of the biggest brands including Samsung, The North Face, Ford, Fox Connect, Lenovo, Olympus, Men’s Health, Vizio, Nestle Nespresso and Nike use Magento and so do millions of small and midsized ecommerce companies around the globe. Coupled with powerful hosting like Mage Mojo, the potential of Magento is limitless.
Here’s why Magento is such a great platform for ecommerce businesses.
1. Magento is Fully Customizable and Adjustable
The community marketplace allows you to download extensions to customize your store. Open source means anyone can add to or extend Magento to their needs. And the continued use of open source licensing in Magento 2 shows Magento’s own commitment to the community alongside their Enterprise offerings.
As an open source project, extensions are widely available, both paid and free, for Magento. Just about anything a merchant would need that is not included in Magento can be found with a simple click. Even the software requirements for Magento are all open source (Apache/Nginx, PHP etc) creating an entirely open stack for eCommerce. And many features available to customers, were re-created by community developers, namely the Full Page Cache (FPC). For hosting companies like MageMojo, open source allows their support to recommend free extensions for customers who may not want to spend $100 or more dollars for Full Page Cache capability.
Search is another area with a lot of extensions. Magento 1 and 2 both use MySQL to store search data for the product catalog. Though Enterprise has always had more search options (Apache SOLR and Elasticsearch), commercial modules are available to bring similar solutions to the Community edition. And for many of the features available in extensions, the price is modest compared to the cost of a developer to make a custom module for you.
2. Magento is Always Evolving
This means developers can modify the source code to your heart’s content, adding or creating extra features, add-ons, or plug-ins as necessary. This makes Magento an immensely powerful and versatile platform like no other.
As an open source project, Magento is continually reviewed and improved by thousands of developers. It only continues to get better with users seeing constant improvements. These contributions have created an incredibly stable and secure platform for online stores. The Magento Community Edition is also free! The benefit of Magento’s community is immense as security updates are released often as a patch for everyone to secure their stores.
3. Magento is Highly Scalable from 1 to 1,000,000,000
Magento is built to run on established technologies: Apache/Nginx,PHP and MySQL. They are very stable and side effects from the hosting stack are reduced. Plus they are all very scalable to handle. Whether your online store services one town, a whole state, or country, or operates internationally, Magento and its plethora of features can handle it with ease. This ability to grow is why so many businesses choose Magento right from the start.
This scalability extends into the hosting industry. Merchants can choose from a variety of hosting environments, platforms, and other offerings for their store. With the right hosting, such as Mage Mojo, Magento can handle even the Superbowl and other television promotions. It’s no wonder so many Fortune 500 companies choose to run on Magento.
4. Diverse Community Offerings
The Magento community is worldwide and ranges from the tiny freelance developers to large web agencies and no matter the size, they all contribute with open source modules and improvements for Magento. Anyone can get help when they need it from helpful communities at the official Magento forums and sites like StackExchange. And with Magento 2 on Github, issues are constantly being reported and discussed. Many are resolved with new contributions for the next release. Hosting sites like MageMojo consistently contribute and work with the community to integrate the latest practices and fresh feedback to make their hosting better.
This means the speed, functionality, and security of your site is forever being improved and new features are constantly being added. This readily available support makes Magento especially appealing for non tech/code savvy business owners.
In fact, as an ecommerce business owner you can meet this community of developers in the flesh at Magento events such as Meet Magento which will be hosted in New York City by Mage Mojo. Not sure what features Magento offers? Still have questions? This is a great place to talk to experts who know everything there is to know about ecommerce solutions and find great inspiration for your own store!
5. Limitless Ways to Integrate External Elements into Your Website
Many merchants also have brick and mortar operations or other external systems particular to their market. Trying to integrate them into other platforms can be a mess, if it is even possible. You may need to track inventory between Magento and your point of sale systems at various franchise locations.
With Magento’s API you can keep your physical and digital locations in sync with ease. The most popular platforms tend to already have modules available for Magento (like Amazon, eBay, and ERP software). For example, a merchant has physical locations along with sales on eBay,Amazon, and their Magento store. Through the Magento API and a few modules, their inventory at their warehouse is synced across all of them automatically and their Magento store doubles as the overall source of truth for all revenues and order processing.
This seamless integration is a major benefit. But even if your shop is purely online, Magento allows for integrations with any third party extension such as payment gateways like Paypal, database applications, shipping, shipment tracking, and has built in integration with Google Analytics and Google Base. Magento is an all in one solution for everything your business needs.
6. One Online Store Not Enough? Free Multistores
Unlike most other platforms out there, Magento doesn’t limit you to using a single online store. Instead, you have the capability to run multiple stores from the same backend interface, with all of the information for all of your stores available on the same admin panel. Multistores lets any merchant host several domains while conveniently sharing information between them, such as customer data and product catalogs.
Managing a diverse collection of sites has never been easier. With Magento, the hassle of multiple backends and duplicating content throughout your stores is no longer a problem. For example, a site hosting many different brands of the same style of shirt, such as for college sports teams, can re-use content across multi-stores without having to manage dozens of Magento instances. Or many different stores can be used to be region specific, with their own language and products to fit the demographic. From a single admin dashboard, you can control the inventory, billing, and records for all of your stores.
7. Very Flexible Stock & Inventory Functionality
Out of the box Magento packs a ton of features and more than enough to get started for any new merchant. A store can get up and running in no time without the need to install dozens of extra modules. With a low barrier to entry, Magento fosters online competition without excessive risk and merchants have flexibility to try new ideas. We have seen many dropshipping sites get up and running with off the shelf parts - themes and extensions - in less than a week from installation to going live. Magento is user friendly, mobile optimized, allows for search engine optimization and analytics, and is specifically designed for ecommerce.
Coupled with powerful hosting, the possibilities with Magento become limitless. If you’re still unsure, we suggest you attend a Magento event and meet with other ecommerce business owners and developers.
The next Meet Magento event is sponsored by the industry’s leading Magento hosting companies, Mage Mojo in New York City. Innovators and veterans, will be present for you to learn about ecommerce and ways to improve your sales. You can learn about others who have found success with Magento, what features they used, what features are available, glean inspiration, and find out how the community is always integrating the latest tech and improvements. Further details are coming soon, so keep an eye out!