MageMojo Blog
  • MHM Dedicated Plans Ending - Increased Performance w/ Stratus Cloud

    We’ve made the difficult decision to shut down our dedicated server plans on March 1, 2019. As you may know, we have not offered dedicated server plans since last year. While we understand the impact this will have on our customers, shutting down these plans will allow us to focus on improving and adding new features to our latest cloud product, Mojo Stratus.

    Our mission has always been to deliver a world-class product for Magento stores. That is why we offered our own hand-picked hardware for years. First with plans using cPanel and then our own server management panel, Mojo Host Manager. Cloud architecture has caught up to bespoke server builds and we are proud to say that Mojo Stratus will half your response times compared to our dedicated hardware. Put another way, your performance will AT LEAST double, guaranteed.

    The results speak for themselves, below are graphs from live stores we host showing New Relic average response times before and after the switch, denoted by the red line. After moving to Stratus their sites loaded faster and became more stable, while being able to handle more traffic than ever before.




    The Mojo Stratus platform is built entirely on the AWS cloud stack and is hosted on Amazon's hardware and instances. It utilizes containers to automatically scale for a given store as needed. This means that you no longer have to worry about Ram or CPU restrictions.

    We've also included Autoscaling, CDN, Web Application Firewall and DDoS protection as part of Mojo Stratus. We use a utility pricing model so that you only pay for what you use. Our Mojo Stratus plans start at $98 per month plus monthly sessions and storage.

    We know that you will have a lot of questions about Mojo Stratus. We’ve put together a FAQ document with more information. If you still have further questions or concerns, simply reply to this email and we will get back to you as quickly as possible.

    If you wish to sign up today and start the migration process, you can do so at

  • What is the Magento Association?

    Flashback to Imagine 2018 in April.  As organizers for Meet Magento New York, we were invited to attend an organizers meeting. The meeting was to learn about the new Magento Association taking over the Meet Magento Association.  This was the first time we heard about it and were surprised.  At Imagine we learned that 4 community members would be leading it.  The meeting was, well, not much. There was very little information provided.  Our impression was the Magento Association was transferring ownership of Meet Magento Association.

    Since Imagine there have been several more meetings.  In these meetings the attendee types started to drift.  First organizers from other events.  Then Magento Masters.  Then community celebrities.  Then people from outside the Magento community. 
    We started hearing Magento Association was more than Meet Magento Association.  Magento Association was more than events.  But what was Magento Association? 
    The Magento Association idea started before the Adobe acquisition.  The idea came from the fear of losing Meet Magento Association.  The M eet Magento Association is the association created by Thomas Goletz in Germany.  There's a long history of Meet Magento DE, Meet Magento, and the Meet Magento Association.  I won't get into the nitty gritty of it.  The important thing to know is that the Meet Magento Association was formed to produce the DE event and to spread more Meet Magento events around the world. But Meet Magento Association never owned the trademark for Meet Magento.  Since then Meet Magento Association events have been spread around the globe and in this regard it's been very successful in doing so.
    As a member of the Meet Magento Association we pay a yearly fee to the association.  The money earned from the DE event (which is the only break even Meet Magento Association event and also earns profits) is used to fund the Meet Magento Association's yearly budget. There has been contention in the DE community for several years. The contention is around having an organizer, one who's not earning a living from Magento, organizing a Magento event.  There are opposing pov's here.  On one side people question the over-commercialization and revenue generation of MMDE. The organizer yearly fees, where that money goes, and what we as organizers receive back.  On the other side is an organization who has full time employees devoted to the Organization and producing MMDE.
    Over time, for various reasons, the founder of Meet Magento Association became more involved in China.  The contention was growing stronger.  The Meet Magento trademark was owned by neither Meet Magento Association nor Magento.  Magento saw all this as a risk of losing the Meet Magento events - over 25 worldwide.  The German laws are complicated, to say the least. It was easier to form a new association and buy the trademark than it was to take ownership of the existing Meet Magento Association.  At this point, the Magento Association was very much about protecting the future of the Meet Magento events.  But once you create a non-profit association, how do you manage a community with it?
    Magento looked at Acquia and the Drupal Association. They learned that looking back, the Drupal Association really wished they had engaged a professional company to help them.  Drupal Association spent years self-teaching themselves lessons that could have been avoided.  From these conversations Magento found SmithBuckland. They engaged SmithBuckland to start the Magento Association. Hopefully, this would avoid the wasted time and costly mistakes of the Drupal Association.
    Enter SmithBuckland.  SmithBuckland has been leading these meetings as a discovery to help form the structure of what Magento Association should be.  Up until now Magento only knows they wanted to protect losing the Meet Magento events.  Through these meetings they start to realize maybe there's more than just the Meet Magento Association.  Maybe they can add more events.  Maybe there's potential here for more than just events.  That's when more and more unusual people were invited to the meetings.  Largely to explore and see what community opportunities there which evolve with every meeting.
    Three critical mistakes were made here.
    First, they tried to keep this quiet.  The reason being they didn't exactly know what they wanted or how to do it.  They didn't want the community to form pre-conceived notions about what Magento Association was. Instead, the community was left to draw their own conclusions. Most of us do not have good experiences with Magento's business practices. Nor with their involvement in our events. We were left to draw our own conclusions. Conclusions through the lens of previous negative experiences.
    Second, the people invited were not described.  Yes, Magento put up a form to fill out if you're interested (which I filled out and never was contacted - another employee was).  Yes they reached out to Masters and Event Organizers.  But many others appeared and it very much looks like you had to be a friend of certain people to get invited.  From a Community POV this is bad optics.  A lot of the drift was simply miscommunication between the people inviting attendees and people attending not following the rules.  Say what the guidelines are for the people you invited and stick to those guidelines. Enforce your attendance policies at meetings.  It's important for the appearance to not show cronyism in order to build confidence and trust in the process.

    Third was communication, or lack of.  This goes back to keeping things quiet.  They should have come out and said clearly what the business goals were driving the decision to create the Magento Association.  Just say it.  Make sure you announce the form to request your involvement by more than just a tweet.  The communication strategy with community needs a major upgrade.  As it stands now you pretty much need to hang out on twitter all day to know what's going on (please don't kill me Sherrie - I love you). 
    SmithBuckland isn't going to be here forever.  But before they go they need to figure out who's going to pay for this thing.  That's right, it's not Magento, it's us.  Surprise!  At least it was for me.  For some reason I thought with all the unicorns being thrown around that events would be supported and possibly even help funded.
    Why would I think that?
    Last year at MMNY we didn't receive anything from Magento, not even some stickers.  But they wanted free tickets.  They wanted private meeting rooms.  In fact, we weren't even allowed to say we were an official Magento event.  I was personally reprimanded for saying this.  I was given a long legal clause to say that sounded like it was the end of a pharmaceutical commercial.  It basically said we're not an official event, Magento and Meet Magento Association have a cooperation agreement, and Magento supports the Meet Magento Association. But never, ever, say you're an official event.
    Talking with fellow organizers there are many issues with Magento and the Meet Magento events.  From stalling on dates, to trying to insert speakers into keynotes only 2 weeks in advance.  It's really been unpleasant working with them on the events. In fact, Magento has been downright been obstructing us in some instances.
    Here we are with the Magento Association and a decision to make. The Meet Magento Association was collecting dues for basically just the right to use a license to "Meet Magento" (which they never owned).  Why would we be interested in participating in Magento Association at all?  Events like Titans and Unconference and others have been fine on their own.  We've been all been fine on our own, arguably better off without Magento / Meet Magento Association.  Why would we want to be involved in this new Magento Association, especially if we're going to be the ones likely to fund it by now sending yearly dues to Magento Association...
    Because it's a chance for a fresh start.  It's a chance to do this Meet Magento Association thing over.  Magento's control should at least in theory be limited due to the 503c status.  This limits their controlling interests on the board to a single seat voting/non-voting.  The actual structure remains in discussion.  What I would like to see is X board seats.  The community makes nominations.  Nominees accept/decline.  Then the community votes on the nominees for the final board seats.  It would also be a good idea to decide the distribution of board seats and types to the types of stakeholders. For example in the community - developers, small business merchants, technology partners, etc.
    What is Magento Association then.  It was the saving of Meet Magento Association.  From there it's not sure what it wants to be. In SmithBuckland's own words: "It was also challenging to prioritize stakeholders as it is unclear what is the #1 problem the Association needs to solve or opportunity to capture".

    When you hear Magento say "you tell us" they are really serious.  They do want to figure it out.  They need to figure it out.  As an Organizer I'm not sure what they can do for us.  We're already established.  We already know 90% of what we need to know.  If anything, a central calendar of event dates organizers could collab on, to ensure a good distribution of events, would be nice.  Some say a simple spreadsheet could suffice.  But there does need to be an arbiter and some process to ensure fair play and dispute resolution.  Does that need an association?  Is it worth paying thousands of dollars per year?  Is it worth the hassle of dealing with Magento?

    No, we're going to need a heck of a lot more than that if we're going to participate only as a Meet Magento organizer, on our own free will.

    But hey, at least right now we have the chance to say what that something more should be.  Should it provide efforts focused on building Merchant / Small Business owner communities?  Should it provide efforts on security research and protection?

    We're on board with all these ideas.  We love the community and have always supported community efforts, even at our own expense, and my personal expense.  And will continue to do so.

    You the community member needs to tell Magento.  What is the problem you see that needs solved?  What opportunities do you see to be captured?  How do you think it should be funded?

  • Stratus : The Legendary Journey

    The launch and improvement of Mojo Stratus has been a bumpy road. Stratus was launched just before Meet Magento New York. Stratus was our major release and plastered on every wall at MMNYC. We wanted to do something innovative and different with Mojo Stratus.

    Stratus is different. Rather than continuing down the path of traditional server offerings – i.e. you get a server, things are installed on it, and you have this big monolithic piece of hardware running whatever you need – we decided to use containers. A long time ago we looked at Docker and containers to use when developing our panel Mojo Host Manager. That was several years ago and containers were an unstable parlor trick. Great for production if you were ok with your production site constantly being on fire.

    Support for containers is now widespread especially with Google releasing their Kubernetes technology. We decided to use containers to build the services for Mojo Stratus. All the services your average Magento 2 store would need, and our initial release worked despite several issues. We tweaked, and tweaked, and got through the Thanksgiving sales season unscathed. Then in December major systemic issues began to appear with no obvious explanation.

    First, we saw database problems. On Mojo Stratus, Amazon Aurora hosts all the databases. Aurora's main strength is scaling out read replicas. If you have ever tried to set up your own MySQL master-slave setups or other DIY clustering, then you know it is not very fun. Aurora makes this easy and we wanted to have read replicas for future scaling. It is still MySQL, though, and subject to the same problems you might expect from high usage and other bugs in MySQL. What we saw were patterns of locks in MySQL which would freeze all transactions on all stores for a few seconds. Then a huge spike in active connections as all the traffic on Stratus backed up into Aurora. Site alarms would go off, the sky would fall, customers noticed, cats and dogs living together, mass hysteria. We needed deeper insight into Aurora and fast.

    Getting insight into Aurora was not easy. We needed something pre-built. Basic stats from AWS or even getting them yourself from the MySQL engine are not useful. That isn’t a fault in Aurora. For an application specific problem you want to see what queries are happening during a failure event. After some trial and error, we came up Vivid Cortex ( and hooked it into Stratus. Vivid Cortex provides tons of information about what queries are running. Vivid Cortex helped us answer questions like:

    What queries are running
    How often do certain queries run
    What databases run certain queries the most
    What queries are the most time consuming
    We can’t give Vivid Cortex enough love for watching database performance

    After gathering a lot of data, we found a pattern. Stratus would lock up during certain types of queries. They would occur during certain actions on particular stores and lock everything up. On top of this, the Magento 2 crons were going haywire. Magento 2 has a bug ( where the cron_schedule table can inflate to infinity. Crons start running all over each other and destroying your server in the process. Certain extensions can have particularly heavy cron tasks within them. Either due to necessity or inefficiencies in the code. And they all run at once.

    With a bug causing locks, crons waging war against everything, and bad queries coming in, we had a recipe for poor performance. Even with the massive resources of Amazon Aurora. We used multiple approaches to bring everything under control. First, we notified customers about problem extensions and site code. Second, we started limiting crons ultimately creating our own extension to manage them. We've also pushed forward support for various services like Elasticsearch. Search in Magento should not be the default through MySQL if possible. We are also working on a MySQL reader extension for Magento 2 to take full advantage of Aurora scaling.

    Those solutions helped, but we still had issues on the file system side. The file issues left us baffled. We had no issues going through the busiest days of the season Black Friday and Cyber Monday. From the start we have been using ObjectiveFS. An amazing filesystem that lets us store data on S3 and it gets pulled locally. Files are cached to speed up performance, running anything direct off S3 would be very slow. Especially Magento where thousands of files maybe opened and called on a single request.

    ObjectiveFS would use a lot of CPU , spike iowait affecting every customer. That issue started in December and was not a problem in the last few months of 2017. The iowait spikes became more frequent and severe, unrelated to specific traffic, and we had to do something. We shopped around for other file system solutions and came up is a high performance file sharing solution that offers low latency and high throughput over the network. With most file systems like Weka, you can't get the low latencies needed for an application like Magento.

    Weka promised it all with file system latencies in the microsecond range. Well known share tech like CEPH etc all have times in the millisecond. It used its own kernel driver and relied on i3 instances and NVME storage. Again, when loading 1000 plus files per page load, you need low latency, that’s why the switch to SSDs was so important early on for MageMojo. It looked like a drop in replacement file system and we fired it up and got It working.

    The initial results were promising. Weka handled 300k request per second for files over the network without issues, and writes were no problem. You could write from one place and see the file nearly instantly from another source. Many frontend and backend parts of Magento write to a file and display it via an ajax request (product image uploads). Where on other systems an image upload would work, but the thumbnail would not appear since the write was not fast enough.

    After more testing, we went ahead and moved everyone off ObjectiveFS to the filesystem. We had a few issues with its configuration, and worked with their team to get everything set up correctly. For a while life was good. But added significant latency to the load times, even with its microsecond response over the network. On average about a full second compared to the original ObjectiveFS system. The load time was a trade-off for what we believed to be stability.

    In February we had a critical failure on the cluster a few weeks after completing our migration to their filesystem. The system was designed to be redundant so that 2 storage nodes can fail without data loss. In our case 3 nodes failed, putting the data in the ephemeral storage at risk of recovery. A bug in the software caused the entire cluster to become unresponsive and we were never given the full explanation from the team, unfortunately.

    We brought the stores online within 24 hours using an older copy of the data. In the following days we restored files as we could and helped bring back stores using their more recent data. We stabilized again on ObjectiveFS. We got back to business . ObjectiveFS was not as bad as we recalled, having fixed some other issues Aurora related. And not long before the Weka failure, we learned about the Meltdown vulnerability.

    This is the real kicker on top of it all. Once Meltdown became public knowledge, we learned that Amazon had secretly patched all their systems in mid-December. Meltdown patches coincide with the random systemic issues. We thought they were ObjectiveFS specific. It was not until we went back to ObjectiveFS that we realized there could be a connection. We also had AWS Enterprise support confirm the patching timeline. They were under embargo not to reveal the vulnerability.

    In hindsight, that change severely impacted our file system performance and we know the Meltdown patches can hurt the specific load created by Magento especially stat calls, and Magento makes thousands of them per request. Post Black Friday, multiple issues converged to create a sudden unstable system. We failed to identify it correctly and tried to fix it with different technology. In hindsight, that was a major mistake on our part. A lot of sleepless nights paid on that debt.

    With the realization about Meltdown and a new look at ObjectiveFS, we resumed testing and making more tweaks. Performance was better but not the best we hoped for. More and more updates gave us incremental improvements. In the first iteration we used multiple ObjectiveFS mounts. They covered many stores on a given physical node, and those mounts existed on all workers in the Stratus cluster. As a store scaled out, the containers already had the files available. Requests would cache the files a container needed on the respective node over time. But with many stores sharing a mount, the cache sizes became very large relative to a store. With such a large cache, any given request needed to fetch a lot of specific files from a large haystack. Testing confirmed it was a major bottleneck.

    For Stratus 2.5, the current generation, we moved to having a single ObjectiveFS file mount per store. Each store has its own file cache local to a node running its containers on disk and in memory. We launched Stratus 2.5 2 weeks ago and it has solved every file system issue we’ve received complaints about, especially update slowness in Magento admin. Site performance is faster than ever, according to our New Relic data every store is 30% faster now. Stores with heavy file operations on load show even more improvement.

    We’ve also added a lesser known feature called Stratus Cache. Stratus cache directly adds most of your code base into the container images we use for scaling. Stratus caches bypasses the file system for a majority of the system calls and improves performance while making scaling for large sales a breeze. If you are planning a large promotion or traffic influx, please let us know and we help get that working for you.

    To contribute back to the community and improve Stratus, we’ve started making our own Magento 2 modules to address specific concerns we have about Magento 2 performance. Our first release was a complete re-work of the cron system in Magento 2. On Github at . By default the Magento 2 crons can take a server down in the right conditions and they constantly fight each other and run the same task multiple times. Our module eliminates that problem, because it causes issues with stores and vital cron tasks are missed.

    Next we have our split DB extension viewable at . Magento 1 CE allowed merchants to easily use a master-slave database setup with a dedicated reader. Stratus uses Aurora which scales by having seamless multiple readers in a cluster. Since M2 CE does not support this at all out of the box, we had to build our solution. We believe Community should be able to scale just as well as Enterprise.

    As we near Magento Imagine, we are working on improving the dev experience on Stratus. We provide free dev instances which are the same CDN and stack used by any production Stratus instance. Going forward, we want to include more tools, tests and utilities to make a developer friendly environment. The primary feature will be Live Preview. At the click of a button, customers can create exact copies of their production store, including the database. Then developers can go in and make changes, commit them, run tests, and push to production. Preview sites will be storable so you can save different versions of the site and refer to them as needed. After the initial release of Live Preview, we will be adding tools to perform Selenium and unit tests.

    Stratus is now the premiere platform for Magento hosting. Nothing can scale and run your Magento store better. We've come a long way and we are grateful for our customer's patience. Now it's time to get back to business and stop worrying about your server.

  • Magento 1 to Magento 2: Five Reasons to Upgrade

    Magento is the best ecommerce platform, and Magento 2 offers even greater benefits including better speed, performance, features, ease of use, and customer experience. If you’re setting up an ecommerce store on Magento for the first time, using Magento 2 right out of the gate is a no brainer, but for those already set up on Magento 1, here are reasons to consider migrating to Magento 2.

    Magento 2 is everything Magento 1 was and more. It adds a plethora of new features, while maintaining enough familiarity to ease the transition for long time users of Magento 1. Upgrading is something everyone should do, and with fast high quality hosting such as MageMojo, the benefits stack up.

    Improved Performance and Speed

    First, Magento 2 offers significant speed and performance boosts by adopting Varnish and PHP7 technologies. The lower page load times are due to full page cache on both Community and Enterprise versions of Magento 2. Improved performance directly leads to higher revenues. The faster customers can get to your catalog and products, the more likely they are to buy something. Stores upgraded to Magento 2 show higher revenues and conversion rates than slower Magento 1 stores.

    PHP 7, is the latest version of the most popular web programming language and is much faster in execution than PHP 5.x. It even outperforms or hits parity with HHVM (Hip Hop Virtual Machine). HHVM also required a lot of extra work to configure for Magento 1 and the built-in Full page cache (FPC) supports Varnish out of the box.

    Magento 1 required a 3rd party extension to incorporate Varnish cache which was difficult to use. It also required an experienced (expensive) hand to get custom themes working correctly. But with Varnish cache the time to first byte goes from half a second or more down to only a couple hundred milliseconds. And total page load may be less than a second total.

    In Magento 2, a simple click in the backend creates a Varnish configuration file for you customized to your store. Varnish and PHP7 together provide faster load times with lower effort than ever before in Magento. Coupled with Magento specific hosting, such as with MageMojo, and you'll have the best performing ecommerce site available.

    More Streamlined and Easier to Use

    This aspect is great for both merchants and developers since the ease of use means you can easily customize and edit things without a developer, and even with a developer the chances of issues cropping up is greatly diminished.

    • The new Visual Editor allows for “drag and drop” customization to the site, making it easy for non-developers to build a site on Magento 2. Along with beautiful new themes which are now organized by vendor and easier than ever to find and access, you can play around with how your front end will look to your heart’s content. Cleaner and simpler organization also makes it faster and easier for both developers and merchants to manage content.

    • Quality of life improvements simply abound in Magento 2. Filterable dynamic grids have been added to many sections like the catalog and order listing. Your store data can be searched and queried quickly and efficiently without the need for 3rd party tools. The admin is also simply arranged with a clean left-hand navigation menu. The backend is overall much faster than Magento 1, where many backends suffered from long load times for basic changes such as managing categories.

    • The new step-by-step product creation tools allow you to more quickly and accurately add products to your store. This tool makes adding products up to 4 times faster in Magento 2. Plus, customizing themes and modules is easier and more streamlined for developers and incorporates modern responsive design.

    The best part? No extensions are required for payment gateways such as Paypal and Braintree, which are all automatically integrated into Magento 2.

    Better Customer Experience

    Even more improvements were put into the frontend. The customer experience is the most important part of any store, and Magento 2 adds features that shoppers expect on a modern website. The checkout, cart and registration are all streamlined, faster, and much easier for customers to use, reducing cart abandonment. The cart is now Ajax to reduce loading times (meaning no full page refresh is needed after adding a product). The catalogsearch is also faster and on Magento 2 Enterprise supports Elasticsearch by default and shipping configuration is simpler as well.

    The above changes on the frontend extend into the mobile realm, as almost a majority of shoppers today are using mobile devices. The faster search improves conversion rates for mobile users who rely on it in lieu of navigating through an extensive catalog listing.

    Improved Features

    On the development side, Magento 2 uses HTML 5 and a responsive default theme, to bring everything up to date to modern web standards. The new marketplace and integration of tools like composer also make upgrading and installing new modules more manageable than Magento 1.

    Here are some highlights:

    • Making custom code is easier for developers with higher quality and lower maintenance
    • More in depth review and testing of extensions, extensions that make it to the official Magento Marketplace are proven to work and are better quality. They are also vetted for security.
    • The theme improvements also enter the mobile realm. Themes are now mobile friendly, which is better for SEO now that Google ranks up mobile friendly stores higher

    Magento 1 will only stay up to date on security patches for another 3 years, so it’s good to start planning the move to Magento 2 at some point, especially given the major performance boosts it offers. It is also more secure using more modern coding paradigms. The development community will be focused on Magento 2, so Magento 1 will not see much attention anymore. You don’t want to get left behind and this is a fantastic chance to make improvements to your site and usability in the process.

    Migrating to Magento 2 is Easy

    The Migration Tool makes moving from Magento 1 to Magento 2 easy and simple. Custom code, themes, and extensions will have to be redone, but this gives merchants a chance improve your code, add better, tested, extensions and upgrade your site’s theme. Customer and product data can also be directly imported with tools from Magento.

    Moreover, when upgrading Magento 2 between versions, it makes sure modules are compatible and if they are not, the upgrade stops. Gone are the days of hoping your upgrade works from Magento 1.

    Starting the upgrade is a no brainer. All stores will eventually have to switch to the newer platform so it’s a good idea to start planning the move now, especially so you can maximize on the benefits that much sooner. In the competitive world of ecommerce, you don’t want to get left behind. Better yet, upgrading sooner than later will put you ahead of the curve and give your shop a leg up on the competition. To maximize on this you'll want the best hosting available as well, such as MageMojo which is the number one Magento specific hosting service.

  • Best Solution for eCommerce [7 Reasons Why Magento is Superior]

    Choosing a platform for your online business is a major decision, but for any ecommerce business, large or small, Magento is a great choice. Roughly a quarter of all ecommerce sites worldwide use Magento as it is agile, flexible, and full featured.

    From small to big companies, there are millions of businesses on the Magento platform. Some of the biggest brands including Samsung, The North Face, Ford, Fox Connect, Lenovo, Olympus, Men’s Health, Vizio, Nestle Nespresso and Nike use Magento and so do millions of small and midsized ecommerce companies around the globe. Coupled with powerful hosting like Mage Mojo, the potential of Magento is limitless.


    Here’s why Magento is such a great platform for ecommerce businesses.

     1.  Magento is Fully Customizable and Adjustable

    The community marketplace allows you to download extensions to customize your store. Open source means anyone can add to or extend Magento to their needs. And the continued use of open source licensing in Magento 2 shows Magento’s own commitment to the community alongside their Enterprise offerings.

    As an open source project, extensions are widely available, both paid and free, for Magento. Just about anything a merchant would need that is not included in Magento can be found with a simple click. Even the software requirements for Magento are all open source (Apache/Nginx, PHP etc) creating an entirely open stack for eCommerce. And many features available to customers, were re-created by community developers, namely the Full Page Cache (FPC). For hosting companies like MageMojo, open source allows their support to recommend free extensions for customers who may not want to spend $100 or more dollars for Full Page Cache capability.

    Search is another area with a lot of extensions. Magento 1 and 2 both use MySQL to store search data for the product catalog. Though Enterprise has always had more search options (Apache SOLR and Elasticsearch), commercial modules are available to bring similar solutions to the Community edition. And for many of the features available in extensions, the price is modest compared to the cost of a developer to make a custom module for you.

    2.  Magento is Always Evolving

    This means developers can modify the source code to your heart’s content, adding or creating extra features, add-ons, or plug-ins as necessary. This makes Magento an immensely powerful and versatile platform like no other.

    As an open source project, Magento is continually reviewed and improved by thousands of developers. It only continues to get better with users seeing constant improvements. These contributions have created an incredibly stable and secure platform for online stores. The Magento Community Edition is also free! The benefit of Magento’s community is immense as security updates are released often as a patch for everyone to secure their stores.


    3.  Magento is Highly Scalable from 1 to 1,000,000,000

    Magento is built to run on established technologies: Apache/Nginx,PHP and MySQL. They are very stable and side effects from the hosting stack are reduced. Plus they are all very scalable to handle. Whether your online store services one town, a whole state, or country, or operates internationally, Magento and its plethora of features can handle it with ease. This ability to grow is why so many businesses choose Magento right from the start.

    This scalability extends into the hosting industry. Merchants can choose from a variety of hosting environments, platforms, and other offerings for their store. With the right hosting, such as Mage Mojo, Magento can handle even the Superbowl and other television promotions. It’s no wonder so many Fortune 500 companies choose to run on Magento.

    4.  Diverse Community Offerings

    The Magento community is worldwide and ranges from the tiny freelance developers to large web agencies and no matter the size, they all contribute with open source modules and improvements for Magento. Anyone can get help when they need it from helpful communities at the official Magento forums and sites like StackExchange. And with Magento 2 on Github, issues are constantly being reported and discussed. Many are resolved with new contributions for the next release. Hosting sites like MageMojo consistently contribute and work with the community to integrate the latest practices and fresh feedback to make their hosting better.

    This means the speed, functionality, and security of your site is forever being improved and new features are constantly being added. This readily available support makes Magento especially appealing for non tech/code savvy business owners.

    In fact, as an ecommerce business owner you can meet this community of developers in the flesh at Magento events such as Meet Magento which will be hosted in New York City by Mage Mojo. Not sure what features Magento offers? Still have questions? This is a great place to talk to experts who know everything there is to know about ecommerce solutions and find great inspiration for your own store!

    5.  Limitless Ways to Integrate External Elements into Your Website

    Many merchants also have brick and mortar operations or other external systems particular to their market. Trying to integrate them into other platforms can be a mess, if it is even possible. You may need to track inventory between Magento and your point of sale systems at various franchise locations.

    With Magento’s API you can keep your physical and digital locations in sync with ease. The most popular platforms tend to already have modules available for Magento (like Amazon, eBay, and ERP software). For example, a merchant has physical locations along with sales on eBay,Amazon, and their Magento store. Through the Magento API and a few modules, their inventory at their warehouse is synced across all of them automatically and their Magento store doubles as the overall source of truth for all revenues and order processing.

    This seamless integration is a major benefit. But even if your shop is purely online, Magento allows for integrations with any third party extension such as payment gateways like Paypal, database applications, shipping, shipment tracking, and has built in integration with Google Analytics and Google Base. Magento is an all in one solution for everything your business needs.

    6.  One Online Store Not Enough? Free Multistores

    Unlike most other platforms out there, Magento doesn’t limit you to using a single online store. Instead, you have the capability to run multiple stores from the same backend interface, with all of the information for all of your stores available on the same admin panel. Multistores lets any merchant host several domains while conveniently sharing information between them, such as customer data and product catalogs.

    Managing a diverse collection of sites has never been easier. With Magento, the hassle of multiple backends and duplicating content throughout your stores is no longer a problem. For example, a site hosting many different brands of the same style of shirt, such as for college sports teams, can re-use content across multi-stores without having to manage dozens of Magento instances. Or many different stores can be used to be region specific, with their own language and products to fit the demographic. From a single admin dashboard, you can control the inventory, billing, and records for all of your stores.


    7.  Very Flexible Stock & Inventory Functionality

    Out of the box Magento packs a ton of features and more than enough to get started for any new merchant. A store can get up and running in no time without the need to install dozens of extra modules. With a low barrier to entry, Magento fosters online competition without excessive risk and merchants have flexibility to try new ideas. We have seen many dropshipping sites get up and running with off the shelf parts - themes and extensions - in less than a week from installation to going live. Magento is user friendly, mobile optimized, allows for search engine optimization and analytics, and is specifically designed for ecommerce.

    Coupled with powerful hosting, the possibilities with Magento become limitless. If you’re still unsure, we suggest you attend a Magento event and meet with other ecommerce business owners and developers.

    The next Meet Magento event is sponsored by the industry’s leading Magento hosting companies, Mage Mojo in New York City. Innovators and veterans, will be present for you to learn about ecommerce and ways to improve your sales. You can learn about others who have found success with Magento, what features they used, what features are available, glean inspiration, and find out how the community is always integrating the latest tech and improvements. Further details are coming soon, so keep an eye out!

  • Change Improvement Plan

    Many changes happen on the servers, from nightly yum updates, to our security scanner updates, to our server configuration updates. In order to improve our change management process we promise to do the following:

    Classify change types into categories with specific notification requirements

    • Identify every change that is made and classify the change
    • Write a change policy for each change
    • All changes must happen outside of business hours Pacific Time
    • Green changes are routine maintenance and can be scheduled 12 hours in advance
    • Yellow changes are changes that might affect customers and must be scheduled 7 days in advance
    • Red changes are changes that will affect customers and must be scheduled 2 weeks in advanced

    Standardize release days and times

    • Server releases will be tested on internal servers on Mondays during a standard time window 4am to 8am
    • Server releases will be released to customer servers on Tuesdays during a standard time window 4am to 8am
    • Network changes will happen after 9pm

    Notify customers ahead of time

    • A status page was created for both scheduled and unplanned events
    • All customers primary email, alert emails, mojo developer emails, and additional emails are subscribed
    • Customers can also subscribe by phone number for text alerts
    • Customers email/phone are synched to all components on status page they are using including physical hosts and racks
    • Every time we touch the infrastructure, even if routine, we will schedule in advance based on classification type

    Validate releases thoroughly

    • Server releases will be released and tested on incremental groups of internal servers
    • Server releases will then be released on incremental groups of customers servers

    Open communication during events

    • We will proactively notify affected customers
    • We will provide status updates every 30 minutes until resolution
    • For customers with special configurations (ex clusters) we will have a team lead available to communicate with directly

    Provide a full transparency of all changes

    • Any change that applies to more than 1 customer will be listed on the status page
    • Nightly yum updates will be listed in mhm log
    • Saltstack changes to servers will be listed in mhm log
    • Internal and external servers users commands will be listed in mhm log
    • Server config change diffs will be listed in mhm log

    principal-small We recently hopped on a plane to the historic city of Manchester to rub shoulders with great names in the Magento World at MageTitansMCR in the UK. Technically, our CTO, Marty Pachol hopped on a plane and promptly hopped off the plane only to get on an annoying call with the airline that had cancelled his flight while it was on the runway, ready to carry him to an amazing destination. The rest of our crew got to enjoy the posh hotel he so carefully selected, and wait on his arrival the following day. The Principal on Oxford was a real treat, complete with a giant horse sculpture in the lobby, the most luxurious carpeting we have ever seen and a shower that needed an instruction manual. Yes, at least 2 of us got cold water dumped on our jet lagged heads from one of two shower heads placed directly overhead :) Isn't it incredible how many variations there are on a seemingly simple contraption? This begs for an entire blog post, website, coffee table book... lock-91-copy We greeted Manchester with a trip past the University of Manchester down to curry mile which was highly recommended. We were not short on options and were happy to experiment with yummy food in a bustling atmosphere and encouraged other titans to head over. We were silenced as the smell of curry filled the air. We probably all had one thought in mind. A nap was in order to prepare us for the pre-party at Lock 91, Black Dog NWS, Grosvenor casino and…well you get the idea :) We met amazing folks at Lock91 who were happy to share their experiences with Magento, the UK and their amazing companies and prepare us for the day ahead. We had lots of laughs comparing American and English vocabulary. The funniest moment was one of our English colleagues referring to the popular rap artist Jay Zed (Jay Z). We also got to witness England beating Scotland in a nail biting game. Lock 91’s happy hour was helpful indeed.

    Back at the Principal one of our rooms had a heating malfunction which meant a move to a new room. Surprise, surprise, the shower controls were reversed at the new room so you guessed it, another cold overhead splash. Now if that doesn’t wake you up..! Over to the Comedy Club on day 2 of this adventure for MagetitansMCR 2016. Great talks with lots of follow up scheduled with a star studded cast including Fabian Schmengler, Fabrizio Branca and Anna Völkl. Space48 and Manchester Digital did a great job with an amazing speaker lineup. The Comedy Club also has balcony seating - great way to make sure you get a good view and pics too. We thought its was fitting to end an amazing event by sponsoring the afterparty at Blackdog’s Bunker. Great food and music, a gaming station and a giveaway of 20 rpi3s made for an exciting few hours.

    Here are a few of our lucky winners.

    The Photo Booth came with props and allowed rockstar Magento developers to truly look like rockstars and capture this for all time. Like it or not, we have all the pictures, hahaha.

    We simply love after parties. This is a great time to unwind and truly get to know the Magento community. We have made some  great friends. We also have more insight on who can stay standing the longest, but we will not mention names, Eric Hileman.
    We said goodnight to the Bunker at midnight but the party was not over - after afterparty at the Arora Hotel bar. Time for some grown up cocktails made by the self proclaimed Mr Awesome! He truly was an incredible bartender with great personality. We wish we could have stayed longer and spent more time in Manchester. Events like MageTitans bring together so many experts and there is never enough time to share experiences and insights.  It was wonderful to get to know these folks better. We truly look forward to hearing from them more often, even its just the random note to say hi. What an amazing community!

  • Post Mortem - October 26, 2016

    EDIT: Please see our status page for more information and for future updates.

    Summary of Events

    On October 26, 2016, at around 2 PM ET we received an alert that a WAN uplink in one of the core routers was down. We determined the optic was failed and needed replaced. A technician was dispatched to replace the dead optic. At 4:05 PM ET, upon inserting the optic in the Secondary router, the Primary router panicked and rebooted into read-only mode. Our tech and network operators immediately restarted the Primary. The reboot took 8 minutes. By 4:15 PM ET the core routers had re-initialized were back online. Our monitoring systems cleared up except for a few servers.

    We immediately noticed that our server for was experiencing about 50% packet loss on its internal network. We continued to receive a few customer reports of problems. We scanned the internal network for all customer problems and isolated the packet loss to one /24 VLAN. We thought the problem was related to the abrupt failover of the core routers and decided it was best to try switching back routers to the first Primary. At 6:40 PM ET we initiated the core router failover back to the previous Primary. The failover did not go smoothly and resulted in another reboot which caused another 8-minute network disruption. The core routers returned with the old Secondary as Primary, and the problem remained.

    We reviewed the configuration to ensure there were no configuration errors with the new Primary but did not find any. We ran diagnostics on all network hardware and interfaces to identify the problem. We found no problems. We ran diagnostics a second time to check for anything we might have missed. Again, we found no problems. At this point, we started going through the changelog working our way backward to look for any changes that could have caused the problem. We found a change from September that looked possibly related to the packet loss. We reverted the change, and the packet loss stopped at 9:10 PM ET. The core continues to remain stable with the new Primary.


    Our core network uses 2 x Cisco 6500E Series Switches each with its own Supervisor 2T XL. Both Sup2T's are combined using Cisco's Virtual Switching Solution (VSS) to create a single virtual switch in HA. Each rack has 2 x Cisco 3750X switches stacked for HA using StackWise with 10G fiber uplinks to the core 6500's. Servers then have 2x1G uplinks in HA, 1 to each 3750X. Our network is fully HA all the way through and at no point should a single networking device cause an outage. We have thoroughly tested our network HA and confirmed all failover scenarios worked perfectly. Why inserting an optic into a 6500E blade would cause the other switch, the Primary, to reboot is completely unexpected and unknown at this moment. Why a single switch rebooting would cause both to go down is unknown. Why the previous Primary failed to resume its role is also unknown. We have Cisco support researching these events with us.

    The packet loss problem was challenging to figure out. First, it wasn't clear what the common denominator was among the servers with packet loss. Packet loss happened on servers across all racks and all physical hardware. We thought for sure the problem was related to the abrupt switchover of the core. We focused our search isolating the packet loss and narrowed it down to one particular vlan. Why one vlan would have packet loss, but not be completely down, was a big mystery. We thoroughly ran diagnostics and combed through every bit of hardware, routing tables, arp tables, etc.. We isolated the exact location the problem was happening but why remained an unknown. Finally, we concluded the problem was not caused by the network disturbance earlier. That's when we focused on the change log.

    The change was related to an "ip redirects" statement in the config and how we use route-maps to keep internal traffic routing internally and external traffic routing through the F5 Viprion cluster. During tuning of the Sup2T CPU performance, this line changed for one particular vlan. At the time it created no problems and packets routed correctly. However, after the core failover, the interfaces changed and subsequently the F5 Viprion cluster could not consistently route all packets coming from that internal vlan back to the internal network interface from which they originated.


    Honestly, we did few things wrong. First, we should not have made any changes to the core network during the afternoon unless those changes were 100% mission critical. Second, we jumped right into fixing the problem and replying to customers but never publicly acknowledged the problem started. Third, our support desk overloaded with calls and tickets. We tried very hard to respond to everyone, but it's just not possible to speak to 100's of customers on the phone at once. We were not able to communicate with everyone.


    We're re-evaluating our prioritization of events to reclassify mission critical repairs. All work, even if we think there is zero chance of a problem, should be done at night and scheduled in advance. Customers will be notified, again, even if we don't expect any disruption of services.

    We also know that we need to post on Twitter, our status page, and enable a pre-recorded voice message that says "We are aware that we are currently experiencing a problem and we are working on the issue." as soon as we first identify a problem. We're working on setting up a new status page where we can post event updates. We're also working with our engineers to guide them on how to provide better status updates to us internally so that we can relay information to customers. Unfortunately, during troubleshooting, there is no ETA and any given ETA will be wildly inaccurate. But we understand at the very least an update of "no new updates at this time" is better than no update at all.

    Finally, we're working with Cisco engineers to find the cause of the reboot, upgrade IOS, and replace any hardware that might have caused the problem.


    Thank you for being a customer here at Mage Mojo. We want you to know that we work incredibly hard every day to provide you with the highest level support, best performance, and lowest prices. Our entire team dedicates themselves to making your experience with Magento a good one. When something like this happens, we hope you'll understand how hard we work, and how much we care about you. Everything we do is for you the customer and we appreciate your business. Trust in us to learn from this experience and know that we'll grow stronger providing an even better service for you in the future. Thank you again for being a customer.

    Update Nov 8, 2016

    We are scheduling a network maintenance window on Thursday November 10th 2016 from 12AM ET to 1AM ET. During this window will replace a faulty line card in our core network and upgrade our version of the router software. This line card is partially responsible for the outage that occurred on Oct 26th. The other problems were two bugs identified in ios CSCts44718 and CSCui91801.

    For this replacement, we are hoping to be able to replace the card with only minor network interruption of a few seconds, but due to the state of the card, it may require a reboot of the network routers which would require approximately 15 minutes of downtime. After replacing the line card, we are going to perform an in-service software upgrade (ISSU) which should not cause any downtime. We do not anticipate a network disruption during the full window, but we are scheduling an hour window in case we run into any unanticipated problems.




    The second Meet Magento Vietnam conference in 2016 took us to Ho Chi Minh City, Vietnam in October of 2016. 

    We were grateful for a relatively uneventful trip through Shanghai, but left the airport much lighter than expected - our luggage had not yet arrived! Not that we could clear the customs check though. The airport had a power outage which took all of the equipment down. That guaranteed a quick exit from the airport, without local currency, since ATMs went down with the power out. Yay for cellphones  - we were still able to get an Uber to our hotel. The complimentary dressing gown in the closet was a blessing since that was the only clean piece of clothing  we had :)

    We finally got some Vietnamese dong and were instant millionaires. With the exchange rate at about 22 500 to the dollar we were walking around with more than a million dong! We were all set for a colorful trip to the local markets to hunt for anything worthy of a conference attendee. We would have been happier exploring the city and meeting others in town for the event but it was intriguing to pick up some local traditional stuff for the event the next day. Besides traditional gear was the only practical choice - it seemed that dresses in Vietnam were typically shorter and quite comical on someone of my height.  The best items are usually ordered in advance and tailor made to fit. No time for that though. The quick and easy tourist options would have to do. I got all primped the next morning with my Aodai over a pair of jeans, only to get rained on, on the way to the event. All that trouble only to arrive looking disheveled anyway!

    It was amazing to meet a whole new subset of the Magento community as well as lots of really keen students. We made great friends who also made for wonderful networkers, tour guides of Ho Chi Minh City, its hottest club spots, dinner haunts and of course coffee shops. Vietnamese filter coffee is not for the faint hearted! This flavorful strong brew is bound to keep you alert for many hours! One of the highlights of this event was getting to know Thomas Goletz and watching him interact with the community. It was truly inspiring. Pictured here is Tra My Nguyen, one of the conference organizers, towering over Thomas Goletz. The conference venue was well set up with enormous screens which were great for large audiences.

    Since we commented on the showers in our  blog post covering Magetitans UK, we felt it fitting to offer a detailed account of the bathrooms we encountered in Vietnam. They are often appropriately called wet bathrooms. Sure enough, taking a shower gets everything wet. Bath tubs and shower cubicles are often not common place. Many shower areas we encountered doubled as the area with the toilet and basin. The shower head simply protruded from the wall in that room - really efficient use of space.

    We made sure we had time to explore the many charms of this amazing country. Apart from museums, street food and cafes, we wandered over to Bui Vien, a densely populated tourist and backpacker area which appeared to be alive all night. It was a great place to hang out outdoors and people watch. It was also a great place to make friends and enjoy local delicacies prepared in front of you in a matter of minutes. We very quickly found our favorite locales for great coffee, meals and cocktails and were always amazed at the enterprising, friendly and hardworking nature of folks who we miss dearly. A warning though, the electrical wiring would make anyone cringe. No, this is not your typical data-center wiring standard!

    Hahn at the restaurant a few doors down from our hotel, was always happy to see us and continued to surprise us with amazing dishes that were not even available on her menu. She was even happy to leave her restaurant just to walk with me through winding alley ways off the main drag so we could find fresh fruit.

    I was able to establish a routine in the craziness of Bui Vien as if I had always been there. We found a charming hotel managed by 2 young men who filled the roles of concierge, porter, hotel reception, tour and travel office, cleaning staff and all round great guys. Our first floor room was carefully chosen with large windows so we could always feel like we were a part of the daily activities, which were distinctively different at various parts of the day. The breakfast period was perhaps the calmest but by no means quiet. Various store fronts and road side vendors popped up almost everywhere with motorcycles, bicycles, taxis, Ubers, and pedestrians buzzing around with no clear demarkation of sidewalk and roadway. Stores and street vendors set up little plastic stools or a rolling cart on the roadside for a breakfast of banh-mi (sandwiches), soup, rice porridge or Vietnamese omelettes. Many of these vendors vanished until lunchtime and vanished again until dinner, not there there was ever a shortage of delectable food options or a welcoming smile. We once popped our unannounced heads into a language Institute that seemed to be preparing for Halloween. The students welcomed us as if they were expecting guests. We wandered through the scary maze they were setting up left and left after  great conversations and lots of pictures.

    We were always amazed by the incredible friendliness and perseverance of folks everywhere. One of our favorite things was offering larger than usual tips to various people when the opportunity arose. It was so easy to communicate with as little as a smile and gratitude so it was wonderful to add a token of appreciation.The exchange rate was so heavily in our favor and what is a small token of gratitude in the US, seemed to make someones day in Vietnam.  Our oarsman in Ha Long Bay certainly made our day, as did everyone we met in business and social interactions. He was great at finding the hot picture spots and directing us into appropriate poses using hilarious gestures. He would maneuver the boat with an oar in one hand while taking pictures of us with the other. He seemed to be skilled at using absolutely any phone or camera handed to him while still rowing with one arm :) Much to the amusement of us all, he also scolded me for my meek attempt at a smile when  he tried to take my picture :D

    One rule of survival was to quickly learn how to safely cross the street. I thought I has conquered this as a kid :D Stepping into traffic and maintaining a constant pace was the safest so motorists could anticipate your your next move. The throng of motorbikes, bicycles and larger vehicles simply buzzed around pedestrians and we did not observe a single accident involving a pedestrian. It amazed us, that even larger and fragile items like construction material, floral bouquets, and multiple trays of eggs and were all safely transported by bike. This was perhaps a common theme - things that may have seemed daunting or not possible back home were regular occurrences in daily life. We were sad to leave all this behind and hope to return many times. We keep in touch with friends made along the way and look forward to visiting in the future. Perhaps someday we can host some of them in the US.





  • What's New with Magento: 30 Recent Magento Websites


    Magento is constantly evolving. Agencies everywhere are pushing the bounds of what can be done within a website. Magento 2 is gaining momentum, and we couldn't be more excited for what the future holds for Magento. By piecing together a collection of recent Magento websites we are looking to paint a picture of where the Magento world is at and where it is going. Here are some amazing Magento websites built by agencies around the world:


    Agency: Inchoo        Website:

    Zee and Co

    Zee & Co is a sharp looking site built by the amazing team over at Inchoo. What started as a project to make the site responsive and more mobile friendly turned into an entire site revamp. Their rebuild consisted of moving Zee & Co over to Magento enterprise edition while adding smooth real-time integration between Magento and various ERP systems. A few other highlights include custom solutions for sending mass e-newsletters, affiliate program integration and our personal favorite—Click & Collect, enabling customers to buy online and pick up their purchase at their nearest branch. Overall this site has a sharp design and a smooth interface that has lead to a 30% increase in traditional eCommerce conversions and 47% increase in mobile eCommerce conversions.


    Agency: Virtua Software       Website:

    Schwung Home

    With a custom interface and sharp design, the Schwung Home website is a crowd pleaser. Built by Virtua Software, this website has a few characteristics that show what there is to love about current Magento design.

    • Adding a unique login modification allows users to register on one site with the ability to login between two different sites without a hitch.
    • Integration with a Polish ERP system called “Subiekt” which required the installation of a web server with custom built raw pap scripts created to communicate with Magento inside a local network.

    Overall, this combo of front-end finesse and backend mastery is why the new Schwung Home website stands out.


    Agency: Jamersan        Website:

    Screen Shot 2016-07-12 at 12.16.40 PM

    Jamersan engaged with world-renowned branding agency Cramer-Krasselt to launch using Magento Enterprise Edition.

    The first thing you notice on the site is the homepage that uses embedded background videos. The videos on this page are lazy-loaded after other crucial page elements, which allows the site to maintain its speed without sacrificing the video-powered effect that Tiki wanted to showcase their brand.

    Jamersan worked with Tiki’s in-house development team to fully automate the bi-directional flow of information from the Magento website into Tiki’s back-office suite. Tiki’s back-office suite is currently in a state of flux for product information (PIM) and order management  as they move from several third-party and custom written systems to SAP. As a result, the integration utilizes numerous custom written APIs. These APIs allow their in-house development team to incrementally migrate back-office functionality by simply updating APIs instead of modifying code on their eCommerce site.

    Jamersan is working on a perpetual basis with Tiki to identify areas of refinement and additional functionality that enables them to grow their brand.


    Agency: Space 48        Website:

    Screen Shot 2016-07-12 at 1.03.31 PM

    From the first impression demonstrates the value of focusing on the small details. From the site’s mobile friendliness to tools that help you find the perfect product, the team at Space 48 covered all ends.

    • Separate sites for US, Australia, Canada, Holland, and Ireland all on the same Magento instance
    • Built-in active response to the different tax regulations between states and countries
    • Foundation Finder, an interactive process to help customers determine which foundation in perfect for their skin
    • Responsive shipping information factoring in separate warehousing for US sales

    With a lot more features we could talk about the folks over at Charlotte Tilbury must be ecstatic about beautiful site—inside and out.


    Agency: Imagination Media        Website:

    Screen Shot 2016-06-24 at 12.40.12 PM

    Oh My Gauze! is the perfect example of a brick and mortar store that has expanded online in the right way thanks to the crew over at Imagination Media. We really like this site because it shows the power of mixing form with function, much like the clothes they sell. The website is easy to navigate, and with what seems like a million options for different colors it's easy to quickly find what you want. One of our favorite features about the website is how the inventory backend integrates in-store sales with online sales. By integrating Microsoft Dynamics RMS with Magento, Imagination was able to utilize the same inventory and product data from the stores on Magento as well as Amazon and Ebay! 


    Agency: Peacock Carter        Website:

    Cleva is far from what you would expect of a vacuum website, i.e. it doesn’t suck. Okay, that was a pretty rough dad joke but all jokes aside we really love this build. The site is simple, clean and easy to navigate with some awesome backend additions that make life easy for Cleva. By adding a custom ‘feature’ section, the folks at Peacock Carter were able to give the ability to easily swap out featured videos or GIFs. This gives Cleva flexibility to updated their site often without constantly having to go to a developer. We find the GIF function extra interesting because by default Magento only shows the first frame. The last backend feature we really enjoyed was giving Cleva the ability to upload PDF’s with new specifications for products, warranties, and other documents. is a great example of a website built with the customer’s needs, as well as the client’s needs, in mind.


    Agency: Swift Otter        Website:

    Gracious May

    Every website needs good visual assets to make for sharp design. In the right hands good assets become great assets and that’s what we have with Swift Otter’s work on the Gracious May site. We love the frontend and how the site connects with other sites owned by the same company, but the real gem is hidden behind the scenes. Wanting a new blog, the team at Swift Otter was able to build a Wordpress site hosted on a separate server with a connector to interface between Wordpress and Magento. This connector prevents the ability for a hacker to compromise the Magento site if they somehow break into Wordpress. Along with some custom streamlined checkout features is a good example of all around quality.


    Agency: Rocket Web        Website:


    The clean look of the Squix site really matches the clean products they sell. Rocket Web launched in Jan 2016 on Magento Enterprise Edition. Squix is a new brand and the only retailer of curated, anti-germ products with a focus on subscriptions.

    Customers are encouraged to sign-up for a QBox subscription where they can get 3 full size products along with some samples every month. Customers answer a few onboarding questions to help build their product selection then they are able to change products in an upcoming box if they don't like the pre-selected options. This is a great aspect of customization that changes what actually goes into the box.

    Rocket Web’s NetSuite Connector for Magento is used to tie Magento in with NetSuite. And with Sweet Tooth’s incentives, customers are sure to keep coming back.


    Agency: Pinpoint Designs        Website:

    Screen Shot 2016-06-24 at 12.40.51 PM

    This site is hot off the press and as sharp as can be, but you'd expect nothing less from the guys at Pinpoint Designs. Launched around 4 weeks ago, features a stepped buying process which allows customers to select options to customize every part of their car covers. In the admin panel, they have created an individual order items grid which splits orders down into the individual items which have been purchased. From here, each item can be tracked through the stage of manufacturing so that customers can receive updates on how their order is progressing as it is being built. With functional and unique features we're blown away by the work here.


    Agency: Blue Duck       Website:


    Amooti is a new marketplace for unique African products. By allowing anyone to create a free seller account they have built up a huge variety of products, all African inspired. This site makes shopping easy and selling even easier. The team at Blue Duck built custom UPS functionality that allows sellers to request a pickup and be billed by Amooti similar to function found on Tradsey. We look forward to seeing the Amooti catalogue grow. It already has a great foundation.


    Agency: InteractOne      Website:

    Screen Shot 2016-06-22 at 11.21.40 AM

    InteractOne recently launched, a responsive Magento website devoted to indoor & outdoor entertainment products for the home. This was an interesting build because Watson’s is first and foremost a brick and mortar store that is expanding online.

    • A focus on strong images with detailed descriptions of the massive inventory to give customers a similar experience to in-store.
    • Special focus on easy navigation. Specifically, a left column with attributes to make filtering easier.
    • A dependable and flexible content management system that was easier to manage in house. With quick product turnover and ever-changing seasonal promotions, their in-house staff needed the ability to make quick and easy updates to the website.


    Agency: Nano Web Group     Website:


    Nano Web Group creates custom eCommerce experiences and their work with Phigora is no exception. was a complete build out from scratch including UX/UI design. Focusing on buying and selling luxury goods they needed a site whose quality matches their products. With backend integration connecting with Marketplaces like Amazon, EBay and 11Main they greatly expand a seller's potential customer base. One of our favorite features is the form that allows customers to submit an offer for a product rather than only having the option to buy. Along with custom layered navigation and elastic search this website is as complex and fine-tuned as the Rolexes they sell.


    Agency: JH       Website:

    5 pointz really stood out to us due to sharp design and a unique backend created to handle customer’s habits. With limited shoe releases you can see thousands of people trying to get their hands on a pair of shoes when only 100 are being released. Traffic spikes can often be a pain in the neck for websites but JH has done a great job with 5 Pointz by building a site taking into account how they can make sure a customer's shopping experience is as stress free as possible.

    • A unique system to handle large quantities of customers trying to buy from a small release
    • Multiple upcoming item features making it easy for 5 Pointz to customize their release schedule
    • API-integration with Trustpilot
    • Bespoke Wordpress integration created so data is securely shared without sharing databases or any of the ’typical’ methods of doing it
    • Data-api-exchange method that allows Magento and Wordpress to integrate well for the front-end user

    Overall we love what the team at JH has done with this site and know where to look next time we need a fresh pair of kicks!


    Agency: Anatta Design     Website:

    Danielle Laporte is a beautiful website that breaks a lot of conventions and does so with grace making the site easy to navigate and understand. The home page features two vertical scrollers separated by a stationary image.

    • Pay what you can products
    • Installment payment features along with tiered subscriptions
    • Magento session sharing on Wordpress pages

    With tons of unique content the website is still easy to navigate and intuitive. When all is said and done this site looks great, has a unique feel, and functions incredibly well.


    Agency: MeanBee       Website:

    Irregular Choice

    With an incredibly unique brand like Irregular Choice, MeanBee was able to find a balance between eccentricity and creating an effective ecommerce experience. If you get a chance to check out their gold Darth Vader heels, it is life changing.

    By using widgets to manage the different types of CMS content Irregular Choice could focus on the quality of content they were adding without needing to worry about breaking the layout or style.

    With a loyal customer base, each launch of new shoes produces a great influx of customers. Ensuring a smooth functioning website in these situations needs particular attention and care to optimizing performance which has been done with high quality underlying code, full page caching and Cloudflare. To top it all off they have integrated a queuing system for busy launch events to ensure customer experience stays on track.


    Agency: Something Digital       Website:


    With over 100 stores across the United States and Canada and the need for more in-store integration we feel like is an incredible example of what can be done with traditional commerce and eCommerce integration.

    The site looks great, is incredibly fast, fully responsive and has very intuitive navigation. We love that we can order cards online directly from a desktop or mobile device and it's printed and mailed to us with beautiful inks on glamorous paper

    While these are all great facets of the Papyrus build, the most impressive thing we have found is how the site connects with the stores. Rewards points track in store purchases as well as online purchases and you can reserve your purchase from any of the 100+ stores they have around the country. Accessibility was also a major part of this build. They worked to ensure anyone could have access to the products and services for sale. Overall the team at Something Digital really knocked it out of the park on this site.


    Agency: Classy Llama       Website:

    For The Chef was the first eCommerce site for a new business venture. They wanted to create a sharp looking and smooth functioning site to allow for a great eCommerce launch. They also were focusing on establishing a foundation for future growth and scalability.

    • Custom-created design that provides a curated shopping experience for customers based on their individual preferences and needs
    • Implemented Nucleus Commerce to provide features that enhance shopping experiences for customers and made it easier for internal management of the site
    • Determined SEO content, strategy and approach
    • Responsive Web Design that offered the ultimate experience on all devices
    • Integration with marketplaces, in order to: sync product catalogs, automatically retrieve orders into Magento for processing, and send shipment data back to the marketplace

    With all of these features in place and great looking design it seems as though the team at Classy Llama has built a foundation to ensure For the Chef will be a great success.


    Agency: Farin Innovations       Website:

    22 Days Nutrition

    Simply visiting the site will leave you feeling healthier and happier. When it comes to a building a site for subscription based business model Farin has knocked it out of the park. The work they have done on is truly designed to keep their customer happy and coming back for more. With a custom built “My Account” feature they can accommodate all of the personal needs of each recurring customer. Along with personalized accounts they have heavily incentivized customers with a great affiliate program that is integrated seamlessly into the website. Paring these factors with super sharp visual design makes for an enjoyable experience on every visit.


    Agency: Sellry       Website:

    Bulk Herb Store

    Sellry has really been enjoying getting into the groove with Magento 2. After talking to quite an extensive list of agencies they really seem to be on top of getting M2 sites live. Their first M2 build went live in February; it was a fairly conservative build. Sellry did the theming plus a few third party plugins thrown in, including Nucleus Elements for easier CMS editing. With unique design that seems to flow through the site and very smooth functions we are happy to see what is being done with M2. Sellry is also a few weeks away from launching a quite ambitious M2 build, a children's apparel marketplace featuring brands and boutiques worldwide. The project if full of complex custom features including multi-vendor inventory import, vendor decision logic and split fulfillment.


    Agency: Inviqa       Website:


    From the second you arrive at you know there is something special. When working with a company that has such beautifully designed products there is always the possibility of site design not quite matching up. The team at Inviqa didn’t have to think twice to know that wasn’t a possibility with them on the job. This site is so clean and visually appealing the web design alone makes me want to buy things. Outside of the visual aspects, the site has great responsive features giving it the ability to feel great on any size of screen. We also love the unique layout for products that feels more alive than your standard shopping page. Oh, and did we forget to mention that this was one of the UK’s very first M2 sites to go live?


    Agency: Demac Media       Website:

    Screen Shot 2016-06-24 at 12.41.26 PM

    The Everything Wine site is a Magento build that is truly designed to make for a more efficient and profitable business. Demac Media included order routing logic to support omnichannel initiatives right into the platform, without the use of an OMS.

    • Order routing logic to support omnichannel initiatives right into the platform, without the use of an OMS.
    • One of their locations (and fulfillment centers) is located on an island. The website has logic that limits the catalogue based on the customer’s location so shipments to the mainland are profitable.
    • The customized “Wine Cellar” subscription program enable customers to save preferred wines, see their reviews of other wines, view their invitations to Everything Wine events, and more.
    • Everything Wine Unlimited Program, similar to Amazon Prime, gives customers free shipping on all orders for $79 a year; as well as pick-up in store capabilities. All of which have been built exclusively in Magento without the need for an OMS for the omnichannel capabilities.


    Agency: Customer Paradigm       Website:


    Customer Paradigm recently designed and built the JoyFolie Magento eCommerce site on the Magento Community Platform. When you arrive at the site you immediately get a handcrafted feel that matches the quality of JoyFolie’s products. The site is fully responsive for Desktop, Laptop, Tablet and Mobile views. The home page features moving sliders, full width hero images, and products as well. Each page of the Magento site seems finely tuned to make sure that the end customer experience would convey the same attention to design and details that they feature in their products. Buttons were customized, and the navigation was designed in a way that mobile users could easily browse the site and place an order from their laptop later. Ultimately, JoyFolie teaming up with the team at Customer Paradigm seems like a match made in heaven.


    Agency: Mediotype    Website

    Screen Shot 2016-07-12 at 12.16.17 PM

    For a website that makes custom physical invitations for weddings, birthdays, baby showers and much more, you know they need a site that meets the quality of their invitations. We really like sites that are built with the tangible end product in mind and is a perfect example. The backend is fully integrated with the businesses manufacturing and fulfillment process to avoid any unnecessary complications. Along with including custom admin features in angular.js, the site is incredibly fast considering the tens of GBs of media being heavily processed. Mediotype’s work rests perfectly at the corner of form and function.


    Agency: Inverse Paradox        Website:

    Screen Shot 2016-07-12 at 12.17.01 PM

    Nothing proves the success of a website like tangible growth of a business. Inverse Paradox did an incredible job on and with the overall performance boost of the site they saw traffic grow 300% without changing their marketing efforts. Outside of the amazing growth they saw in customers, the site was also built to simplify the lives of Jofit by integrating the backend of their website with internal inventory management. The site looks great and has been proved to be more than just a new online home.

    Agency: Newthink   Site: Derng


    The chic new website for Derng jewelry is as stylish as the brand itself. The minimalist aesthetics of the website is a classy showcase for Derng statement pieces. With dropdowns for different product categories and collections, it is easy to get an idea of all their offerings at a glance.

    The email marketing functionality integrated into the website highlights their rewards program and benefits for subscribers. The Instagram integration on the homepage is a smart move that keeps the site dynamic and updated. It also shows that they understand the social preferences of their buyer persona.

    Agency: Redstage   Site: Juliska


    This elegant website greets visitors with soothing colors and beautiful images amidst natural settings. With a simple white background and artistic photos, this website captures the essence of Juliska. It plays around with the textures and colors to highlight Juliska's artistry and brand identity.

    These designs turn on the old-world domestic charm without sacrificing the website's usability. Redstage has achieved this synthesis of aesthetics and performance by toning down heavy design elements to enable a fast and seamless shopping experience meant to increase conversions. This website also focuses on Juliska's visitors and their behavior to ensure custom implementations. With improved gift registry shopping, it offers one-click gift wrap and custom engraving features.

    These changes in website design were accompanied by a major integration of Magento and the Microsoft Dynamics NAV system to synchronize orders, products, inventory, and customers not only on the website but also in their retail stores. Ultimately, this online and offline integration model extends the shopping experience their customer has in-store to online. This advanced integration gives their visitors a unique and customized shopping experience, setting Juliska and their brand a cut above the rest.

    Agency: Axial Motion   Site: Dolls Kill

    Dolls Kill

    There is a certain rough-around-the-edges feel to the photos on the home page of this San Fransisco based street style clothing store. In keeping with the brand aesthetics, the design also stands out with its grunge look.

    'Make it super fast' must have been the brief given to Axial Motion for the Dolls Kill website. Ajax-driven custom refinement and pagination modules for category pages enables them to load very fast. The integrated Algolia search makes the search experience extremely fast. A custom "adding to cart" function from product page helps the customer shop for items in an instant. The inbuilt wishlist functionality on Magento has been customized to enhance the user experience.

    Agency: Media Lounge    Site: Pulsin'


    Enhancing customer experience and engaging with them online is at the heart of this Pulsin' website. The much-loved organic foods brand factored in customer feedback and requirements before taking their business online. The improvement made to the second version of the site have resulted in a beautifully designed, responsive website that is a one-stop-shop not just for healthy food, but also for tasty recipes and interesting information on clean eating. Their agency Media Lounge teamed up with Aheadworks to fine tune the 'Subscription Products' section which allows customers to easily order products they need. The one step checkout feature customized especially for Pulsin' using the OneStepCheckout extension on Magento gives users a friction-free buying experience.

    A pioneer in the organic and healthy foods category, Pulsin's blog is a very helpful collection of news content, nutritional information, workout routines, and recipes. It also includes a section which curates user-generated content from social media channels. WordPress is integrated with Magento which makes it easy to manage and regularly update the blog. This website includes a host of automation and personalization extensions at the back-end which helps Pulsin' streamline their business processes. Built keeping current and future requirements in mind, this easy-to-update website helps keep Pulsin' at the cutting-edge of the health foods industry.

    Agency: Commerce Pundit   Site: https: Canvas Champ

    Canvas Champ

    Canvas Champ's website gives you beautiful samples of photos that they have turned into canvas prints. With a view towards increasing traffic to their website, they completely overhauled the content to optimize it for search engines. By making the site easier to find for potential customers in Canada and the USA, the updated website resulted in a 55% increase in visitors and a whopping 103% rise in revenues with a corresponding increase in transactions.

    The site also showcases additional products and services alongside their main offering. The responsive website has integrated email marketing function and also makes it easy to track visitor behavior and use it to optimize their analytics and refine marketing strategies. This has given their users a much better purchase experience reducing bounce rates by 21%.


    As always, we're excited for the ever changing landscape of the Magento world. We hope this serves as a good snapshot of the quality of work that's out there.

    Feel free to reach out to us if you know of a site or have a site that belongs on this list!

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